Sephora Is Coming to Cardiff! First Welsh Store Set to Open at St David’s

Big news, beauty lovers—Sephora is officially coming to Wales! The global beauty powerhouse is opening its first-ever store outside of England later this year, bringing its iconic, trend-setting experience to the heart of Cardiff at St David’s Dewi Sant.

(Sephora at St David's)

Following the huge success of its UK launch in 2022 and a flurry of store openings across England, Sephora is answering the calls of the Welsh beauty community loud and clear. This long-awaited expansion marks a major milestone in Sephora UK’s journey, giving fans in Wales a brand-new space to explore the hottest brands, expert advice, and must-have products—all under one roof.

With stores already buzzing in London, Birmingham, Manchester, Newcastle, and Kent, plus Liverpool opening this week, Sephora is quickly becoming a go-to beauty destination across the UK. And with Cardiff now confirmed, Wales is officially next in line to join the Sephora family.

“Opening our first UK store outside of England is a huge moment,” said Sarah Boyd, Managing Director of Sephora UK. “The incredible passion of the Welsh beauty community made it clear they’ve been waiting for this, and we’re thrilled to be opening one of our flagship stores right in the heart of Cardiff. This is more than just a store opening—it’s about creating a space for beauty, self-expression, and belonging.”

(Sephora Store)

The new Cardiff store will offer Sephora’s signature mix of exclusive brands, tech-enhanced experiences, and tailored services, giving shoppers everything they need to feel empowered in their beauty routines. Whether you're on the hunt for cult skincare, iconic makeup, or personalised beauty tips, Sephora Cardiff promises a world-class experience with a local touch.

Helen Morgan, Centre Director at St David’s, shared the excitement: “Sephora has been one of the most requested brands and we’re thrilled to finally welcome them to Cardiff. This opening is a huge win for our shoppers, and we know it’s going to be something really special.”

Get ready, Cardiff—the countdown is on. Sephora is coming, and it’s going to be beautiful.